Taking out the guess work when it comes to business IT

ICAP – Internet Communication Asia Pacific is a long running information technology company that delivers reliable data management for businesses. ICAP reviewed their business in recent times and wanted the brand to take on a more modern look and feel.

The brandmark focused on two key attributes of the business, proficiency and perspective.

We discussed about keeping the logo design minimal and easily identifiable with ICAP’s business attitude, which ultimately is that ICAP will take out the guess work when it comes to business related IT.