Pari Passu Brand & Stationery

PARI PASSU | adverb – Side by Side; at the same rate or on an equal footing.

Pari Passu is a luxury fashion destination in the bayside suburb of Hampton, Melbourne, Victoria.

The brandmark is a concept related to the meaning of ‘hand-in-hand’ or ’side-by-side’, I tried to emphasise that sentiment with an undemanding brandmark to fit with the minimalist layout of Pari Passu’s showroom.